thing 18: Outreach/Marketing



Browse the above examples of outreach and marketing, and post a comment with your answers to ANY of the following reflection questions:

  • What elements or approaches from the examples seemed most useful, inspiring, or applicable to your institutional context? How might you implement or adapt them at your library?
  • What additional examples of Framework-inspired outreach/marketing have you seen or developed? Share links to examples.
  • Many of the examples above revise or condense the language of the frames to make it more approachable or relevant to the local institution. How might you approach editing the language from one of the frames to make it better fit your institutional needs?
  • Identify one small-scale, Framework-inspired outreach project that you could take on in the near future. Who would you like to connect with, and what kind of method (LibGuide, poster, online or in-person discussion, etc.) would you use? How could you scale up from this project to something more ambitious?


  1. Last summer the Writing Center Director and I were invited to our faculty’s annual workshop. Since the faculty had wanted us to present on “fake news,” we only touched upon the Framework. Still, the faculty got exposure to the Framework, and I got a chance to collaborate with the Writing Center.

    One of the faculty even asked me to do one of the workshop exercises with her class. The activity involved guessing whether or not a site was fake. One student made the insightful point that you need at least some background knowledge to fully evaluate a site. This point reminded me of Swanson’s (2017) “novice to expert trajectory” and of this piece

    We sometimes take it for granted that students have such background knowledge.

    Overall I want to build on such momentum. The resources here, especially the Pagowsky piece, will help me follow up with my faculty.


  2. I’m a big fan of the brown bag discussions created by Rachel Stott (last link in the list above). Rachel’s approach demonstrates that you don’t have to have all of the answers about the Framework before facilitating discussions with faculty about it. She provided a ton of useful reflection and discussion activity possibilities that could easily be incorporated into faculty development around the Framework. I’d really like to try out some of the discussion prompts she created with instructors at my institution.

    One other outreach idea I’ve been considering for a while is inviting a few faculty members on my campus for an open-ended discussion about how they see the concepts from the Framework playing out in their own research and creative work. I think it would be really cool for students to have real-life examples of how faculty members relate to or understand these ideas. I could see this turning into a series of short videos, or maybe posters like the ones created at the University of Buffalo.



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